True Marketing and Creative Leader Summit

Marketing & Creative Leaders Summit

Thursday, March 2nd

12:00 – 5:00p.m.

12:00 – 1:00 p.m. Hello! Registration, Networking & Refreshments

Relaxxxxx. Kick back. Take this time, these precious few hours – just for you. Make new friends. Ask questions. Be present. We’ll take care of the rest.

1:00 p.m. Welcome, Stacey Stratton

1:15 – 2:00 p.m. Keynote: Inspire to Lead. Lead to Inspire. – Dr. Mark McCloskey

Leaders need inspiration too. Prepare to have your tank refueled as Dr. Mark McCloskey, author of The Art of Virtue Based Transformational Leadership shares what it takes to lead in today’s ever disrupting world. Find what inspires you. Then carry it forward. Easy, peasey.

2:00 p.m. BREAK

2:15 – 3:00 p.m. Breakout Sessions (Select one of two)

SESSION A: It’s Not Me, It’s US

Sometimes we don’t see eye to eye. That’s o.k. In this session, leaders will share models for optimizing individual teams through day-to-day focus on process, structure and function in a way that helps lead greater mutual success. Getting there is a joint effort. Let’s discuss how to do it – together.

Lead By:

Kat Dalager, Senior Director of Studio, Bellshop

Lou Claude, Director of Marketing Operations, Allianz Life

SESSION B: Lost in Translation

Marketing is complicated. Creative is well, creative. It’s an art. And a science. You’ve heard it all before and we know you get it. Problem is, leadership doesn’t. Now more than ever, it’s critical to communicate the team’s value in the simplest of forms. Join us to learn tips on both the how, and the why.

Lead By:

Reginaldo Reyes, VP Brand Experience, KNOCK

Jennifer Hannon, Director of Marketing and Operations, Patterson Companies

3:00 p.m. BREAK

3:15 – 4:00 p.m. Closing Session: Talent Spotting

It’s the toughest talent market that we’ve ever seen. The days of posting and waiting for the best and brightest to apply are long gone. Today, companies are jockeying for in-demand talent – while candidates have their pick. Competing is tough. Find out from industry heavies just what it takes to recruit today’s true talent stars.

Lead By:

Ed Huerta Margotta, Director of Talent Acquisition, Carmichael Lynch

Ann Boarman, Senior Talent Acquisition Specialist, Capella

Nicole Armstrong, Director of Marketing and Talent, True Talent Group

4:00 – 5:00 p.m. Cheers to What’s Next

A few brief words of inspiration from leaders who’ve made the leap into their next life’s passion, combined with one-to-one connection time and refreshments. You never know where the next conversation might lead you.

Lead By:

Megan Effertz, President, Agency 128

Wendy Wiesman, Senior Director, Brand and Engagement Marketing, BCBS MN, Co-Founder DateniteTC

Scott Mikesh, President, Art Buddies